Graphic Design I Illustration I Branding + Identity
Teaming up with Amazon Fashion’s Leadership team, I created a scalable iconography system that could be curated into different combinations to reflect the brands values of love, community, inclusivity, global connection and forward progression. Included in the icons was a custom designed QR code which when scanned would direct customers to the Amazon Essentials clothing landing page. The final designs were used in a bespoke loungewear collection with an exclusive campaign on amazon.com.
